Play Moca Music Festival
Objective
Clement was invited by the independent music label IAMSOUND to aid in producing a music festival at The Geffen Contemporary at MOCA in Los Angeles as part of an ongoing series of collaborative art performances.
Solution
As part of a summer long, three-night music festival hosted by The Geffen Contemporary at MOCA and sponsored by Smashbox Cosmetics, a range of diverse artists and designers were brought together in creating an immersive visual and musical environment.
Clement was tasked with building this event from ground up – transforming the outdoor canopy into a fully-loaded soundstage with multimedia projections. Trending, local food trucks, like Kogi, Deano’s Deli and Coolhaus, were invited to further tie the events to the Los Angeles community. Each event brought in upwards of 1000 attendees.
Clement was invited by the independent music label IAMSOUND to aid in producing a music festival at The Geffen Contemporary at MOCA in Los Angeles as part of an ongoing series of collaborative art performances.
Solution
As part of a summer long, three-night music festival hosted by The Geffen Contemporary at MOCA and sponsored by Smashbox Cosmetics, a range of diverse artists and designers were brought together in creating an immersive visual and musical environment.
Clement was tasked with building this event from ground up – transforming the outdoor canopy into a fully-loaded soundstage with multimedia projections. Trending, local food trucks, like Kogi, Deano’s Deli and Coolhaus, were invited to further tie the events to the Los Angeles community. Each event brought in upwards of 1000 attendees.
