Lyft Driver Rally
Objective
Redefine Lyft from one of many in the ride-sharing category to a category of one by focusing on the human element of ride-sharing, through driver and consumer focused events.
Solution
As part of the Lyft relaunch, roll out of the new glowstache and excite and align top markets, we produced two Driver Rallies in San Francisco and Los Angeles, designed to inspire and inform.
From the moment the drivers pull up and throughout the entire space, interactive and engaging stations will speak to the special connection and relationship between car and driver.
Glowstaches, clever signage and brand ambassadors will announce the intention of each interactive experience to hit home the brand’s message and motivate and inspire drivers.
Redefine Lyft from one of many in the ride-sharing category to a category of one by focusing on the human element of ride-sharing, through driver and consumer focused events.
Solution
As part of the Lyft relaunch, roll out of the new glowstache and excite and align top markets, we produced two Driver Rallies in San Francisco and Los Angeles, designed to inspire and inform.
From the moment the drivers pull up and throughout the entire space, interactive and engaging stations will speak to the special connection and relationship between car and driver.
Glowstaches, clever signage and brand ambassadors will announce the intention of each interactive experience to hit home the brand’s message and motivate and inspire drivers.
