Levi's® Get in the Saddle Campaign
Objective
As part of Levi’s® Get In The Saddle campaign, the new Commuter 511 and Trucker line was launched this summer, designed for urban cyclists and bike enthusiasts alike. Clement was hired to help promote the new Commuter line.
Solution
To close out the “Get In The Saddle” Summer Campaign in San Francisco, Clement produced an event complete with a mobile bike-tailoring shop, equipped with fresh gear as well as mechanics and tailors in tow.
Clement showcased the mobile bike shop at Levi’s headquarters alongside a bike-centric Carnival of amusement rides, food carts, Goldsprint Races, SFBC Bike Valet and Wash, prizes, and a DJ to help close out the Summer festivities with Levi’s employees and locals alike.
In partnership with Imprint Projects
As part of Levi’s® Get In The Saddle campaign, the new Commuter 511 and Trucker line was launched this summer, designed for urban cyclists and bike enthusiasts alike. Clement was hired to help promote the new Commuter line.
Solution
To close out the “Get In The Saddle” Summer Campaign in San Francisco, Clement produced an event complete with a mobile bike-tailoring shop, equipped with fresh gear as well as mechanics and tailors in tow.
Clement showcased the mobile bike shop at Levi’s headquarters alongside a bike-centric Carnival of amusement rides, food carts, Goldsprint Races, SFBC Bike Valet and Wash, prizes, and a DJ to help close out the Summer festivities with Levi’s employees and locals alike.
In partnership with Imprint Projects
Levi's® Alicia Keys Event
Objective
Surrounding the 49th Super Bowl, Levi’s hosted a special visit with Alicia Keys.
Solution
We set up the stage for a private meet and greet with Alicia Keys for 25 VIP guests and Q&A with a wider audience of 300 Levi’s employees, including a raffle giveaway with tickets to her show that week.
Our production involved transforming an empty conference hall into an intimate setting for the musical talent and guests to get acquainted. Opening the event with a hosted bar with passed hor’dourves, guests packed into the hall to view a short documentary on the Alicia Keys x Levi’s partnership before the Q&A.
Surrounding the 49th Super Bowl, Levi’s hosted a special visit with Alicia Keys.
Solution
We set up the stage for a private meet and greet with Alicia Keys for 25 VIP guests and Q&A with a wider audience of 300 Levi’s employees, including a raffle giveaway with tickets to her show that week.
Our production involved transforming an empty conference hall into an intimate setting for the musical talent and guests to get acquainted. Opening the event with a hosted bar with passed hor’dourves, guests packed into the hall to view a short documentary on the Alicia Keys x Levi’s partnership before the Q&A.
Levi's® / Thrasher 4th of July BBQ
Objective
For the launch of Levi’s® x Nike 511 Skateboarding campaign, Clement produced a 4th of July celebration with Thrasher Magazine at their warehouse skate park.
Solution
The Thrasher warehouse was the perfect venue for a day of skating, grilling, music performances, and a little fireworks in celebration of both the 511 line and Independence Day.
Party goers received branded stickers, coozies, and posters along with other favors including sparklers and flags. The evening was topped off with performances by The Bronx and The Shrine as well as a visit from Pro Skater Omar Salazar.
In partnership with Imprint Projects
For the launch of Levi’s® x Nike 511 Skateboarding campaign, Clement produced a 4th of July celebration with Thrasher Magazine at their warehouse skate park.
Solution
The Thrasher warehouse was the perfect venue for a day of skating, grilling, music performances, and a little fireworks in celebration of both the 511 line and Independence Day.
Party goers received branded stickers, coozies, and posters along with other favors including sparklers and flags. The evening was topped off with performances by The Bronx and The Shrine as well as a visit from Pro Skater Omar Salazar.
In partnership with Imprint Projects
Levi's® Bike Shop x 75th Golden Gate Festival
Objective
As part of 75th anniversary of the Golden Gate Bridge, Levi’s® opened up their Bike Shop once more as part of the Golden Gate Festival at the Little Marina Green at Crissy Fields.
Solution
Levi’s® Bike Shop and Valet and Wash were there to greet crowds as they poured into Crissy Fields over the weekend, providing bike tech services and swag as well as showcasing custom designs on the Commuter gear and D.I.Y. denim tool wraps.
In partnership with Imprint Projects
As part of 75th anniversary of the Golden Gate Bridge, Levi’s® opened up their Bike Shop once more as part of the Golden Gate Festival at the Little Marina Green at Crissy Fields.
Solution
Levi’s® Bike Shop and Valet and Wash were there to greet crowds as they poured into Crissy Fields over the weekend, providing bike tech services and swag as well as showcasing custom designs on the Commuter gear and D.I.Y. denim tool wraps.
In partnership with Imprint Projects
Levi's® Orange Tab Launch
Objective
As part of the Levi’s Station to Station promotion and Levi’s Vintage Clothing Orange Tab line, Clement was tasked with creating an online 70‘s radio station and managing a cross-country road trip with two vintage 70’s cars, meeting up at all nine S2S cities along the way.
Solution
KLVC Orange Tab Radio, was a 24-hour online radio station with period perfect DJ hosts, talk segments, commercials and station announcements. A 3-week cross-country promotional tour with two vintage Levi’s branded vehicles, a Gremlin and CJ5 Jeep, captured photographic and audio content from S2S attendees and KLVC listeners on the road.
Impossible Projects partnered with Levi’s, providing polaroid cameras and film, perfectly staying in line with the 60’s & 70’s aesthetic.
In partnership with Imprint Projects
As part of the Levi’s Station to Station promotion and Levi’s Vintage Clothing Orange Tab line, Clement was tasked with creating an online 70‘s radio station and managing a cross-country road trip with two vintage 70’s cars, meeting up at all nine S2S cities along the way.
Solution
KLVC Orange Tab Radio, was a 24-hour online radio station with period perfect DJ hosts, talk segments, commercials and station announcements. A 3-week cross-country promotional tour with two vintage Levi’s branded vehicles, a Gremlin and CJ5 Jeep, captured photographic and audio content from S2S attendees and KLVC listeners on the road.
Impossible Projects partnered with Levi’s, providing polaroid cameras and film, perfectly staying in line with the 60’s & 70’s aesthetic.
In partnership with Imprint Projects
Levi's® x Outside Lands Festival
Objective
For the 2012 Outside Lands Festival in Golden Gate Park, Clement developed Levis’ hosted Goldsprints races and Mobile Bike Shop, featuring daily competitions and prizes as well as more promotional Levi’s Commuter gear.
Solution
Festival goers were met at Golden Gate Park with complimentary Bike Valet and Bike Wash as well as the ever popular Pop Up Bike Shop, and, with up to 240 bikes serviced and 2000 washed, proved to be quite a hit.
Inside, at the Eco Lands section of the Festival, Clement brought back Goldsprints to host races for daily giveaways ranging from Full Globe Bikes, Custom Mission Bike Frames to messenger bags and $100 Levi’s Gift Cards. The races proved to be popular to say the least, bringing in return competitors and lines throughout the weekend.
In partnership with Imprint Projects
For the 2012 Outside Lands Festival in Golden Gate Park, Clement developed Levis’ hosted Goldsprints races and Mobile Bike Shop, featuring daily competitions and prizes as well as more promotional Levi’s Commuter gear.
Solution
Festival goers were met at Golden Gate Park with complimentary Bike Valet and Bike Wash as well as the ever popular Pop Up Bike Shop, and, with up to 240 bikes serviced and 2000 washed, proved to be quite a hit.
Inside, at the Eco Lands section of the Festival, Clement brought back Goldsprints to host races for daily giveaways ranging from Full Globe Bikes, Custom Mission Bike Frames to messenger bags and $100 Levi’s Gift Cards. The races proved to be popular to say the least, bringing in return competitors and lines throughout the weekend.
In partnership with Imprint Projects
