Everlane Denim Counter
Objective
Build out a two-week long pop up in Chicago, in an interesting and fun neighborhood. The retail pop up will be a fun gathering place for new and existing Everlane consumers to showcase the launch of their “Authentic Stretch Denim”, host events, and private appointments.
Solution
The Everlane Denim Counter was built out in a repurposed bank building in Chicago’s West Loop district. Transforming an entirely blank space inside and out, guests were immersed in visual content, using large format prints, denim wall, custom wooden fixtures, and pedestal displays.
The build out consisted of recycled and repurposed modular fabrications that are easy for storage and travel, allowing for continued future use.
The pop up kicked off with a talk from their CEO Michael Preysman and followed by a "drive-in" movie night set up in the parking lot in the second week.
Throughout the space, we were able to share in-depth how the denim factory they partner with, Saitex International, practices an environmentally friendly manufacturing process that recycles 98 percent of the water used and is drinkable when released.
Build out a two-week long pop up in Chicago, in an interesting and fun neighborhood. The retail pop up will be a fun gathering place for new and existing Everlane consumers to showcase the launch of their “Authentic Stretch Denim”, host events, and private appointments.
Solution
The Everlane Denim Counter was built out in a repurposed bank building in Chicago’s West Loop district. Transforming an entirely blank space inside and out, guests were immersed in visual content, using large format prints, denim wall, custom wooden fixtures, and pedestal displays.
The build out consisted of recycled and repurposed modular fabrications that are easy for storage and travel, allowing for continued future use.
The pop up kicked off with a talk from their CEO Michael Preysman and followed by a "drive-in" movie night set up in the parking lot in the second week.
Throughout the space, we were able to share in-depth how the denim factory they partner with, Saitex International, practices an environmentally friendly manufacturing process that recycles 98 percent of the water used and is drinkable when released.
